Joey Villani - The Dogfather | Pet Grooming Expert

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The Untouchables of Grooming

You want to be on this wall?
Bring the skill. Bring the heart. And above all—earn the respect. "Joey"

“They come to me… because they trust no one else with their dogs, their brand, or their legacy.”— The Dogfather

Joey doesn’t chase clients.
They come to him—with respect - here is what they have to say...

When the top names in the grooming game need advice, standards, or a signature cut that sets the bar—they don’t Google. They call The Dogfather.

Taylor Brooks

A true authority in grooming. The professionalism and attention to detail are unmatched—my go-to expert for every event.

Morgan Ellis

Joey's insights have transformed my approach to grooming. Every recommendation is a game-changer, making them an indispensable resource.

Alex Rivera

Consistently delivers outstanding results. The industry knowledge and commitment to quality set a new standard for excellence.

Salon Consulting & Brand Enhancement

Maximize your grooming business with personalized consulting from Joey Villani. From workflow optimization to customer experience and brand identity, Joey helps salon owners streamline operations, build trust, and grow with confidence.

Book a Consult with the Don

Product Development & Endorsement

Elevate your brand with expert guidance on grooming product development and endorsements. Joey helps you create standout tools and formulations that meet pro standards and resonate with groomers and pet owners alike.

View our Past Endoresements

Show Preparation Services

Get ring-ready with coaching tailored for groomers, not pets. Joey works one-on-one to sharpen your technique, improve breed profile accuracy, and prep you for competitive success — from first shows to GroomTeam-level events.

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Speaking & Judging Services

Book Joey Villani as a speaker or grooming judge for your next competition, seminar, or expo. Known worldwide for fairness and expertise, Joey brings 45+ years of authority, insight, and professionalism to every event.

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by industry-leading expert

Elevating grooming. Defining standards.

For over 50 years, Joey Villani has been the trusted consigliere of the pet grooming industry.

Judges, stylists, show champions, and industry giants turn to Joey not just for his hands—but for his vision, his voice, and his vow to never compromise the art.

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